ACCOMMODATION
The accommodation sector includes businesses that provide lodging and hospitality options from pitching a tent to a luxury suite in a fancy resort. This category includes camp/caravan sites, holiday homes, bed and breakfasts, guest houses, hotels, time-share, holiday resorts, game reserves etc.
ATTRACTIONS AND ACTIVITIES
This comprises places of interest where tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance and natural or built in beauty. These include (but not limited to); beaches; museums; cultural, heritage and ethnic sites; markets; unique experiences etc.
EVENTS AND CONFERENCING
This sector covers the organisation and planning of events, conferences, festivals, etc. Examples include sporting, music and cultural events, trade shows, expos, fairs, etc.
FOOD AND BEVERAGE
This includes establishments that supply food and beverage for consumption in the tourism industry such as restaurants, coffee shops, bars, fast food outlets, banqueting and catering facilities, informal food / beverage vendors etc.
TRAVEL TRADE
Businesses that support the booking and sales of accommodation, tours, transportation, food and beverage or attractions. It includes 2 sub-categories; retail travel agencies and tour guides; and wholesalers, wholesale tour operators and online booking agents.
TRANSPORT
The transport sector provides for the moving around of, comfort and general enjoyment of people and visitors and includes air transport, ground transport, rail transport and water transport including sea transport.
TOURIST INFORMATION
Tourist information is any business providing information to travellers on the available tourist facilities in an area. These include tourist visitor centres, online tourism portals, tourism magazines and tourism brochures.
TOURISM SUPPORT
Made up of the organisations, associations, government agencies and companies that specialise in serving the needs of the tourism industry. The areas making up this sector include Government and Industry Associations.
HEALTH AND WELLNESS
This sector focuses on travel experiences that promote physical, mental, and spiritual well-being. It includes spas, wellness retreats, yoga and meditation centres, thermal baths, and medical tourism facilities.
EDUCATION AND TRAINING
This sector encompasses tourism experiences that provide learning opportunities, from short courses and workshops to study tours and exchange programs. It includes language schools, cooking classes, heritage tours, and vocational training in hospitality and tourism.
AGRI-TOURISM
Agri-tourism connects visitors with agricultural experiences, offering insight into farming, food production, and rural life. Examples include farm stays, vineyard tours, fruit picking, beekeeping experiences, and dairy farm visits.
CULTURAL TOURISM
This sector highlights travel experiences centered on history, heritage, and the arts. It includes museums, historical sites, cultural festivals, traditional performances, and indigenous experiences that showcase local customs and traditions.
ADVENTURE AND RECREATION
This sector includes experiences in two categories: Hard and Soft Adventure.
Hard adventure is an exciting experience that typically involves some risk and potential for danger. Many of these require strenuous physical exertion such as adventure racing, exploring, skydiving, mountain climbing, scuba diving, river rafting etc.
Soft adventure is less risky, less strenuous and requires no special qualifications to enjoy. Suited for those who desire an unusual or memorable experience such as wildlife viewing, cultural walks, boat tours, winery or craft brewery visits, township experiences, horseback riding, snorkelling, golf etc